The campaign to promote Uganda as a top destination in the world at the ongoing African Cup of Nations (AFCON) 2019 tournament has gained momentum after attracting a good number of local tourism enthusiasts who are pushing for the cause.
Spearheaded by Uganda Tourism Board (UTB), the campaign aims at opening up brand Uganda to the massive sports audience in Africa and the world at large.
“Football is the world’s greatest sport and viewed by millions of fans across the world and in Uganda, the Cranes is the greatest football brand which can be used to build the country’s positive destination brand equity and values,” UTB CEO Lilly Ajarova said recently.
“We have invited dignitaries from all the AFCON 2019 participating nations to our hospitality tent in Egypt and we shall treat them to the Ugandan experience. We have also planned an open day where everyone will be invited to try out the Ugandan cuisine, learn the Ugandan culture as well as experience Ugandan hospitality.”
The latest on board is King Rukirabasaija Oyo Nyimba Kabamba Iguru Rukidi IV of Tooro Kingdom.
On Monday, King Oyo was among the Ugandan delegates who attended the Uganda Cranes training session at the Arab Contractors Stadium in Cairo, Egypt ahead of the Wednesday clash against Zimbabwe. The Cranes won their opening match against the Democratic Republic of Congo [2-0] last Saturday.
After the training, the King had an interaction with the players where he advised them to stay focused in order to out-compete their opponents.
“I decided to come out all the way from home to support our team because I know you can do it. As Tooro we are very proud of you but please do not underestimate your opponents. Yes respect them but do not fear them. If we win our next game we would have qualified. So we believe in you, we trust you and we shall be right behind you,” he said.
