By Michael Kanaabi Dollar
With a vision which spells out the company’s bid to become the most trusted and reliable e-commerce website in Uganda and beyond, local online retailer Nofeka is clearly headed in the right direction.
Close to 8 months since the local online retailer opened shop, https://nofeka.ug the new e-commerce company has been named the number 2 online retailer in Uganda by top web traffic ranking site Alexa.com as of 21st December 2020.
Orders fully delivered through Nofeka’s website and its WhatsApp platform had shot to over 500 by the end of last year as this e-commerce retailer remains in close contention for the top spot of the e-commerce retailer market on Uganda currently occupied by Jumia.
Daniel Kiyega the company’s founder and CEO says they have managed to achieve this feat in such a short time because of their reliability and trust which stems from the retailer’s vision as stated earlier. It’s on that solid background they plan to build a company that will spread across the continent.
In regard to websites with the highest number of visitors in Uganda, online retailer Nofeka came number 21 making the top 30 of most visited sites on Uganda just slightly over half a year since it started operations.
Kiyega promises to build on this great momentum to grow this site to serve millions of customers in Uganda as beyond in the coming years.
In regard to their product offering, Nofeka boasts over 200 categories of products currently and they keep adding on others every week. “We aim at having the largest variety of products for any online retailer in Uganda and are offering special discounts and delivery on a selected number of assorted products” Kiyega said.
Nofeka has gained a considerable edge over other players in the local e-commerce market by ensuring customers first of all get exactly what they ordered for and also don’t lose any money as they transact using their platform. “it is this transparency and steadfastness that has brought us this far and will take us to the next level ahead of our competitors” he emphasized.
The young online retailer still faces challenges of low levels of adaptation to online retail and purchases among prospective customers something Kiyega believes will change as their campaigns to reach out to and enlighten more customers gain traction in the coming months.
“Our reach is growing organically and with an increase in sponsored adverts across various online platforms we expect even greater sales conversions in the near future as our brand visibility and trust among customers grows.”
Email: michaelkanaabi@gmail.com WhatsApp: +256701133509
